Someone being real with me: Making money off of creative services is really challenging. Stay in the game. Work really hard. Don’t turn on netflix for a year or two. Collaborate a lot and put forward the work you want your ideal client to see— don’t settle for clients and projects that don’t fit the vibe you’re aiming for. Set boundaries.
8. Look around. Use other similar businesses as a resource.
What are your competitors charging? Producing? Marketing? Communciating? I just went on etsy two days ago and took a ton of screen shots of other people’s hand-written vows. My goal is to have my vows be the number one paper anniversary gift couples purchase for one another in the next five years. To do that, I need to look at what others are charging (some of them are charging too much and some of them…. I’m not sure how they are making money off their business) and see how they are styling their pictures, wording their policies, etc. I’ve learned a lot of shop policy talk from looking at etsy shops that already exist. Copy and pasting shouldn’t be a thing, but learning what to communicate with customers from others’ etsy shops, is actually REALLY helpful.
Whether or not you are selling on etsy, in person, or through your own website, Etsy has a whole blog and handbook dedicated to helping business owners be successful on the Etsy platform in general.
Knowing what other people are charging is helpful too. Some of them have been doing this a long time and have an awesome reputation and they can charge a bunch. Some of them haven’t been doing this very long, and their pricing might not be as extravagant. See if your prices look about the same as 10-15 people in your area (or on etsy) doing something similar to you. See what all they are charging. What packages do they offer?
Some clients won’t take you seriously if your prices are too low. Some won’t take you seriously if they are too high. When your’e starting to charge people, I think it’s okay to start on the lower end and raise your prices every six months to a year. Or charge more in the summer versus the winter. Ask other professionals in your arena what they started with.
9. Go Live HQ Blogs
These blogs are so helpful (and REALLY inspiring and fun looking… they are like modern day scrapbooks) if you are unsure how to put together a website. Any free courses or videos Promise and her team produce, are amazing and SO helpful when it comes to coming up with blog design, website design, and overall brand marketing. My personal blog’s design is based loosely on a Go LIve HQ template!
Have any questions about what I’ve shared? What has been a really helpful resource for you?